“As the entire industry gets singularly focused on profitability, the winners will deliver value in the form of localized and personalized freeplay engagement to their VIPs, their new players, and every customer in between.


Football season is a ideal time to kick off deeper customer engagement and build your player database.”

Daniel Kustelski - CEO, Chalkline

What you’ll find inside

  • Research: why the "Power of Free" matters now more than ever.
  • Data: football accounts for most of the top-rated TV programming.
  • Tactics: what are effective ways to personalize freeplay games for improved engagement?
  • Examples: there is no substitute for experience in this rapidly evolving US Gaming landscape.
2022 Football Kickoff - Freeplay Gameplan by Chalkline - GameChanger


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